NO ONE CARES
Aldi
It’s 2020. This means we’re celebrating our 30th UK birthday. and when we say ‘we’ we mean we. because – let’s be honest – nobody cares. and why would they? we’re not their nan. we’re not even that weird second cousin whose birthday you were forced to go to by your mum. We’re a supermarket. and although we have a place in their lives – an important one at that – 5th April 1990 isn’t that memorable for anyone. Yet.