ALDI’S 30TH BIRTHDAY

Films/Twitter/PSocial

It’s 2020, and we’re celebrating our 30th UK birthday. Let’s be honest—most people don’t care. We’re not a beloved grandparent or that second cousin you had to visit. We’re just a supermarket. While we play a role in people’s lives, April 5, 1990, isn’t a memorable date for anyone—yet.

a few tweets to get the party started.

we went out into social with some self-deprecating but humorous, tweetage. Hinting to all, (or at least those who actually read them) that it’s a certain someone’s birthday

just a bit of fun, but theN public started to play along.

we even turned some into moving tweets. i think they’re called igs’s

once we’d created enough of a storm we then decide to throw the second (fyre still wins) biggest party, never to happen, inviting all our brand buddies. it then kinda took off…

…and the rest is history

The Content Reached 11million Users

Generated 1.15M Engagements

Engagement Rate Of 10.4%.

how’d ya like them CARROTS!