Vodafone : CAMPAIGN BIG WINNER
The GIANT poppy RUN
Digital/content/mainstream news
In support of the British Legion, I helped a Royal Marines veteran, Ben create the world’s biggest poppy using his running app. The public then filled in the 2000 miles of streets within. It got huge attention, appearing on Sky News, ITN, BBC, and more. And Prince Harry came to the finishing line to congratulate Ben.
CONTENT / SOCIAL / DIGITAL / EVENT / PRIMETIME NEWS
We developed some bespoke tech, allowing us to map out a poppy shape on exisiting running apps.
Ben put out a call for volunteers to run the streets with him, filling them red.
An online destination allowed the public to view progress.
On the big day Ben ran the perimeter shape of the poppy as the countries news crews followed, keen to get an interview.
It hit all the new channels that night and Prince Harry turned up to congratulate him at the finish line.
