GREG MULLEN. CREATIVE DIRECTOR ETC.


From concept to delivery

12 days. £20k. Zero sleep. A' thank you!




Guppyfriend


The Real Bag For Life

What do you get when you combine a comedian, a real-life mermaid, a cyclist and microplastics? A sustainability campaign people actually remembered.

GUPPYFRIEND tackles an invisible problem: every wash of synthetic sportswear releases microplastics into our waterways.

With support from the Sky Media Zero Footprint Fund, GUPPYFRIEND and Enviral used humour to cut through the sea of worthy messaging—making people laugh first, then care.


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