Nestle: World’s Widest Variety Pack

PRESS/SOCIAL

“…are these HFSS compliant?” said no one, ever. However, the government has gone on an all-out attack with its new HFSS regs, so we decide to inject a bit of bonkers into the conversation, whilst also highlighting the many great cereals Nestle has that are HFSS compliant. What better way to do this than tap into the Nations love of the variety pack, measuring a whopping 3.5 m. Daft? yes. But, with a “more choice, less worry” message at the heart of it all.

All done on a budget smaller than a mouse’s sweatband.  

DPS

What better way to bring to life the wide’s widest variety pack than to show it bursting out of its advertising confines? We used DPS’s in newspapers to create a standout. The opposite page was mocked up to feel like news stories, however, these were beautifully crafted and funny stories associated with the pack.

Social

We also created social posts/reels to bring a bit of fun to your morning feed.