The World Gold Council

Digital/social/content

With gold losing its position as fashion’s precious metal of choice, we created a sumptuous social brand called Love Gold, to help re-contextualise it. Based around a digital ecosystem comprising a responsive design platform and multiple social channels, with Love Gold we started the rebirth of gold.

LOVEGOLD

Films/Social/Digital

We launched a new online brand, Love Gold, to reignite a love for the precious metal.

We created a web destination where the best of gold in fashion was collected, and editorial content created.

Social channels we also created to allow fans to be connected to the ecosystem in any way they chose.