Nissan Micra

The world’s first crowdsourced Bollywood movie
CANNES LION. CAMPAIGN BIG. WEBBY

TV/cinema/digital/online content

I used Bollywood to introduce Nissan Micra to India, recruiting 20 fans to perform with one of India’s biggest stars, Ranbir Kapoor. Auditions on Facebook and at events over India gave them a chance to perform at the world’s biggest film studio with their hero. Reach 32 million. 18,000 Nissan Micras sold.

We launched with a recruitment film from Bollywood superstar Ranbir Kapoor.

Auditions were done online and in experiential events everywhere.

Winners were voted for on Facebook and flown to Ramoji Film City to shoot with their hero

New Star of India premiered in Mumbai and the campaign made a big splash in mainstream media.