Lets be honest, the world is pretty much full of dishonesty these days. From fake news, dodgy mp’s, celeb’s behaving badly, and even tv show’s encouraging it. Isn’t it time we had a bit of honesty?

We’re a breakfast cereal with one ingredient, which means there’s no hiding. We say it as it is. Let’s own the fact we’re not the tastiest, because we care more about your health. Lets shout from the rooftops about how we’re not the most attractive, after all, a heart couldn’t careless what you look like and lets talk about how much we cost and why, and let the public decide.