Shreddies: Whoops!!! 😳😳😳😳😳😳😳😳😳😁

Shreddie For Anything
TV/Social/Digital

Mornings are a struggle whatever yours looks like, and that’s why we wanted to smash through it with a  campaign that’s packed full of  ‘get-stuff-done attitude’. And who better to turn to than, arguably, the UK’s answer to Chuck Norris, Nick- get it done-Knowles. He’s the embodiment of Shreddie For Anything, after all, world leaders come to him to build their bridges!

we did an ad with nick knowles, pitching him as the uk’s version of chuck Norris (with a hard hat)

…then the bbc got involved and threatened him with the sack. but the BBC forgot that you should never threaten a nation’s favourite. (coz you’ll never knowles what will happen next)

…especially when it brings another favourite into the mix.

so we thought we’d join in all the lovin’ with a “#saveourknowles”

and then the bbc did a big fat u-turn and THe sun took all the credit. but we got to do another ad with nick (coming soon) just without a hard hat.

all in all, I think everyone’s a winner…except for the BBC. 🤪