Starbucks
Social/OOH/Content
I was tasked by Starbucks to help them build a more emotional connection with the brand across EMEA. For key moments in the calendar, we started to make them a more human brand, and away from hard sell in-store product messaging.
SOCIAL INSTGRAM STORIES
NEW BLONDE ROAST LAUNCH
SOCIAL / OOH / DIGITAL
With coffee comes life
OOH / SOCIAL / DIGITAL
For Starbucks’ Autumn campaign we wanted to show that Starbucks is not a big bad American company, but one that cares about its customers and what they want from a coffee shop. With Coffee Comes life was a candid celebration of real customers, their stories and the reasons they go to drink coffee.
THE RED CUP IS BACK
SOCIAL
When the Festive Season’s on its way, it’s a big deal for Starbucks super fans. The red cup’s back as well as some very sugary, creamy, festive drinks – like the Salted Caramel Brownie Hot Chocolate, or the eggnog latte. So, we decided to harness this excitement with a series of knowingly OTT films for social.
Next, we put out tactical films for the obsessed, each celebrating a different limited time seasonal drink.
RED CUPS CHRISTMAS LAUNCH FILM
FILMS FOR THE OBSESSED FANS
RED CUPS LAUNCH - SOCIAL FILM
Come in from the chaos
OOH, Print, Social, Digital
With Christmas on its way we wanted to show Starbucks as an antidote to the hectic consumerism of the season. So, we celebrated Starbucks store windows. Where all other high-street windows shout their hard-sell at you, we showed that a Starbucks window display is simple: people, spending time together, a warming break from the chaos.
We released OOH, print and digital showing Starbucks store windows, with people enjoying a moment of calm.
social
we created cinemagraphs and subtle animations amplifying the feeling of refuge for our audience.
