Nans on a plane: CANNES LION WINNER
TV/OOH/print/online content
I introduced the world to two old ladies who’d never flown before, and put them on a private jet. Through their experience, I showed how it’s never too late to do something for the first time. It generated millions of views. Missy Eliot loved it. Perez Hilton said it was what the internet was made for.
We took two old ladies on a private jet for the trip of a lifetime.
In preparation for her flight, Ria went on a rollercoaster and [nearly] broke the internet 8 million organic views.