UNICEF: Campaign’s pick of the month:

A child is a child
Content/Social/OOH

UNICEF had found that millions of refugee children were lost behind labels and negative spin generated by tabloids. Our campaign reminded potential donors that a child is a child no matter what. I felt the message was strongest coming from them, so working with Rankin, we asked the refugee children themselves to put their message across.

A CHILD IS A CHILD

DIGITAL/SOCIAL/CONTENT

We released a series of striking images, with un-ignorable truths posted by influencers and across social channels.

Next we released a film, shot by Rankin that focused the mind on the children, not the statistics.

I AM BROTHER / SISTER

CONTENT/SOCIAL

With the refugee crisis reaching unprecedented levels, another issue came to light: in UK law, the definition of family was restricted to parent and child. This means children, whose primary carer is a brother, sister, uncle or aunt risk being separated from them on arrival in the UK. Our campaign highlighted this travesty by showing what family really means.