Vodafone: An orchestra of phones

Digital innovation/content

I helped Berlin techno duo Booka Shade play a gig like nothing they’d done before. Partnering with a tech start-up, we developed an app so they could play their audience’s phones as instruments. As a technical first it involved a lot of trial and error, but in the words of the Band “No risk no fun”.

ORCHESTRA OF PHONES

DIGITAL/SOCIAL/CONTENT

First, we put out the call on Booka Shade’s fan channels that they needed an audience for an experimental show.

Next, they started to work with Make Light, an innovative tech company in London to figure out how to play their audience’s phones.

On the night of the show, fans turned up and downloaded the app on arrival. When the crowd could wait no more, the band hit the stage and for the first time ever, played their famous track body language through a network of