Windsor Whisky

The Influence
Films/Graphic Novels/OOH/Print/Digital/Experiential

We used A-list actors, lavish sets and engrossing plots to get Korean businessmen to become fiercely loyal to Windsor Whisky. By creating a cinematic adventure series through film, graphic novels, real world and digital experiences we connected with tens of thousands of fans. Multi-million views/150 articles in the press/1,500 online/40 news mentions

THE INFLUENCE

Films/Graphic Novels/OOH/Print/Digital/Experiential

After a tease campaign, we launched a series of sumptuous films, telling the story of an exclusive and mysterious club.

A website allowed further exploration of the mysterious characters.

Woven into the story were six graphic novels created by South Korea’s finest comic book illustrators.

The whole thing was kicked off by South Korea’s biggest film stars.