Apprenticeship : EFFIE GOLD

Get in. Go far.
TV/OOH/print/online content

People think apprenticeships are for those not good enough for university. But that’s not true. We reframed it as a respected route into work, by letting the young apprentices do the talking. The campaign smashed all expectations with an 80% CTR amongst our target audience.

TV / OOH / SOCIAL / DIGITAL / EVENT

TV - A series of observational documentaries featuring the true stories of young apprentices around the country.

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SOCIAL

PRE LAUNCH - WE SEEDED OUT SHORT FILMS THAT TARGETED THE PAIN POINTS OF YOUNG PEOPLE AND THE BENEFITS OF APPRENTICESHIPS